How much to invest in Bitcoin?

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If you invested 100 dollars in Bitcoin back in 2011, you would have a whopping 30.000 dollars today. While days of such extreme volatility for Bitcoin are mostly over, the Bitcoin price potential is still among the most attractive ones. Are you a crypto newbie who wants to invest in Bitcoin? Here is what you need to know.


Bitcoin (BTC) has come a long way from being magic internet money to one of history’s most lucrative investment assets. While the »Wild West« days of Bitcoin might have been mostly gone, the crypto sector is still widely considered to have just begun getting traction. Let’s just have a look at simple numbers:

Bitcoin is deemed to be digital gold. The market cap of gold is roughly 12 trillion dollars. The market cap of Bitcoin, at the time of writing, is 500 billion dollars. That means Bitcoin would still need to do a 24x to reach the market cap of gold. Now, that’s just theory, but it has some logic in it, and it tells us where we might be in terms of crypto adoption.

Still curious about investing in Bitcoin? We strongly advise you to educate yourself well before diving head first into any investment, especially a volatile one like crypto. Sometimes, it is very hard to predict Bitcoin prices. It is like gambling in the world’s most popular betting sites. That’s why we prepared this guide on how much to invest in Bitcoin.

Here you will find answers to how to buy Bitcoin, what should you do before investing, what are Bitcoin investment strategies, what do the regulators say and who should avoid investing in Bitcoin.

Understanding Your Financial Landscape

First, let’s take a financial selfie—a snapshot of your current financial status. Are you debt-laden or debt-free? Do you have a rainy-day fund that could cover at least three months of living expenses? This selfie is your financial reality check. It’s like checking the fuel gauge before a road trip; you don’t want to find yourself stranded halfway to your destination. If you’re carrying the anchor of debt, especially high-interest ones like credit card debt, you might want to reconsider diving headfirst into Bitcoin. The crypto market offers high rewards but comes with high risks.

Next comes budgeting. Think of it as your crypto GPS. It tells you how much you can afford to invest without veering off the road into the dangerous territory of financial instability. So, fire up those Excel sheets or budgeting apps and start plotting your course.

Time to talk about the fun stuff—disposable income. You can play around with this money without affecting your essential expenses like rent, food, and utilities. In the crypto world, consider this your play money. It’s the amount you can afford to lose without significantly impacting your lifestyle.

Last but not least, ask yourself what your endgame is. Are you in it for the long haul, or are you looking for a quick flip? Your financial goals will serve as your compass, guiding you through the foggy waters of investment decisions. Whether it’s buying a house, funding your retirement, or simply growing your wealth, align your Bitcoin investment strategy with your broader financial objectives.

What You Are Investing In?

From Wall Street to Silicon Valley, from retail investors to billionaires, the allure of Bitcoin is undeniable. But what is Bitcoin? You want to make sure you know where your money is going, so let’s have a quick recap.

Bitcoin Origins

Bitcoin is a decentralized digital currency that can be sent from user to user on the peer-to-peer Bitcoin network without a central bank or single administrator. Think of it as digital gold, a store of value in the virtual world. Created by the enigmatic Satoshi Nakamoto, Bitcoin is the OG cryptocurrency that started a financial revolution.

But unlike gold, you can’t hold it in your hand. It exists on a decentralized network of computers, making it resistant to censorship and control. It’s like gold but with a 21st-century twist. It comes with some unique features:

  • Decentralization: Unlike traditional currencies, Bitcoin is not controlled by any single entity. It relies on a network of nodes and miners to validate and record transactions.
  • Transparency: All transactions are publicly recorded on the blockchain, a digital ledger that is accessible to anyone who wishes to see it.
  • Security: Bitcoin uses cryptographic techniques to secure transactions, control the creation of new units, and verify the transfer of assets.
  • Limited Supply: There will only be 21 million Bitcoins, making it a deflationary asset.

Why do people invest in Bitcoin?

  • Hedge against inflation: In a world of increasing money supply and potential inflation, Bitcoin’s fixed supply makes it an attractive option as a store of value.
  • High potential returns: Bitcoin has shown significant returns over the years, outperforming traditional investments like stocks and gold. However, it’s essential to note that past performance is not indicative of future results.
  • Technological Innovation: The underlying blockchain technology has the potential to disrupt various industries, from finance to supply chain management, further driving the value of Bitcoin.

Risk Tolerance

Now let’s talk about the elephant in the room—volatility. Bitcoin’s price can swing faster than a pendulum in a grandfather clock. While this offers opportunities for massive gains, it also comes with equally massive risks. Understanding this volatility is crucial because it will help you gauge your risk tolerance. It’s like knowing the speed limits before hitting the highway; you need to know how fast you’re willing to go.

So, what exactly is risk tolerance? Think of it as your invisible seatbelt when you’re cruising down the crypto highway. It’s the level of risk you’re comfortable taking, and it varies from person to person. Some are thrill-seekers, zooming down the fast lane, while others prefer a leisurely drive. Knowing your risk tolerance is like knowing how tightly to fasten that seatbelt; it keeps you secure, no matter the speed. Risk encompasses three concepts:

  • Risk capacity is the level of risk you can afford to take
  • Risk required is the level of risk needed to achieve your financial goals
  • Risk tolerance is the level of risk you’re comfortable taking

Last but not least, let’s talk about the emotional aspect. Investing in Bitcoin can be an emotional rollercoaster, and your ability to keep those emotions in check is a significant part of your risk tolerance. If you find yourself losing sleep over your Bitcoin investments, it’s time to reassess. Emotional resilience is like the shock absorbers on a car; it smooths out the bumps on the road.


As we’ve already discovered, Bitcoin is a quite volatile asset as it’s value can drop 10% in a matter of minutes. One minute you’re on cloud nine, and the next, you’re plummeting into the abyss. So, how do you mitigate this risk? The answer is as old as investing itself: diversification. In traditional finance, this usually means a mix of stocks, bonds, and commodities. But when it comes to Bitcoin, diversification takes on a different hue.

1. Time diversification

Instead of investing a lump sum, consider spreading out your Bitcoin purchases over time. This strategy, known as Dollar-Cost Averaging (DCA), can help mitigate the impact of volatility. You invest a fixed amount of money at regular intervals, buying more Bitcoin when the price is low and less when the price is high.

2. Geographic diversification

Different countries have different levels of demand for Bitcoin, and this can create price discrepancies between exchanges. By keeping an eye on these differences, you can buy low in one market and sell high in another. It’s like being a crypto-nomad, traveling from one exchange to another. The same goes for regulatory frameworks between different countries. Different countries have different stances on crypto. Some are friendly, some are not-so-friendly, and some are downright hostile. By diversifying your Bitcoin holdings across different geographic locations, you can mitigate the risks associated with regulatory changes.

3. Financial instruments: Bitcoin ETFs and Futures

Bitcoin ETFs and futures allow you to invest in Bitcoin without holding the asset. This can be a safer way to gain exposure to Bitcoin’s price movements without the risks associated with holding the cryptocurrency.

  • Bitcoin ETF: Exchange-Traded Funds (ETFs) that track the price of Bitcoin offer a way to invest in Bitcoin without actually holding it. This can be a great way to diversify your exposure while also benefiting from the liquidity and regulatory oversight that comes with traditional financial markets.
  • Bitcoin Futures: Futures contracts allow you to buy or sell Bitcoin at a predetermined price at a specified time in the future. This can be a powerful tool for hedging against price volatility and can also offer leverage options for more advanced traders.
  • Tokenized assets: Another intriguing option is tokenized assets that represent a share of Bitcoin. These can be traded on decentralized exchanges and offer yet another layer of diversification.

4. Security diversification: different crypto wallets

Diversification in Bitcoin isn’t just about spreading your financial risk; it’s also about securing your digital treasure. Let’s break down some wallet options:

Hot wallets are online wallets that are easily accessible but are also vulnerable to hacks. They’re great for day trading and quick transactions. However, you wouldn’t want to store your life savings in a hot wallet, just like you wouldn’t keep all your cash in your wallet.

Cold wallets are offline storage options, like hardware wallets or paper wallets. They’re immune to online hacks and are the safest place for long-term storage. Think of them as your personal digital vault.

Multi-signature wallets require multiple private keys to authorize a Bitcoin transaction. They offer an extra layer of security and are excellent for joint accounts or business transactions.

5. Consider buying altcoins

Bitcoin may be the king, but it’s not the only player in town. Altcoins offer a different flavor of risk and reward, and they can be a great diversification strategy. Ethereum (ETH) might be a good bet here: Ethereum brought smart contracts into the crypto world, and it’s a force to be reckoned with. It’s volatile, yes, but it also has enormous potential and a vibrant ecosystem. Also, consider investing in altcoins from different sectors: DeFi, AI, layer-2, Web 3… There are plenty you can choose from.

How to buy Bitcoin?

Step 1: Choose your platform

  • Traditional exchanges: Think of these as the Wall Street of the crypto world. Platforms like Coinbase, Kraken, KuCoin and Binance offer a wide range of cryptocurrencies and are generally considered safe and reliable. Make sure you register at a trusted platform, even if it means you’ll need to pass some form of identification (also known as KYC) – that’s how you know your assets are as safe as they can be.
  • Bitcoin ATM: Yes, you read that right. Bitcoin ATMs exist, and they allow you to buy Bitcoin with cash or card. However, the fees can be a bit on the higher side.

Step 2: Set up your Bitcoin wallet

If you register on a crypto exchange, your wallet will be created automatically. As we mentioned before, there are hot and cold wallets. Hot wallets are online wallets that are great for daily transactions but remember, they’re also more vulnerable to hacks. If you’re looking to HODL, then cold wallets like hardware wallets or paper wallets are your best bet for long-term storage.

Step 3: Buy Bitcoin

Buy your Bitcoin on an exchange, using market or limit order. A market order will buy Bitcoin at the current market price, while a limit order allows you to set the price you’re willing to pay. Choose wisely! About payment options – Credit card, bank transfer, or even PayPal—most exchanges offer multiple payment options. Just keep an eye on those transaction fees.

Step 4: Safely store your Bitcoin

Enable two-factor authentication, use a secure password, and consider using a VPN for an extra layer of security. You cannot be too careful when it comes to securing your Bitcoin.

Bitcoin investment strategies

Investing in Bitcoin is not a one-size-fits-all endeavor. Your strategy should align with your financial goals, risk tolerance, and time commitment. According to all those factors, you can choose the right Bitcoin investing strategy for you:


Ah, the good ol’ HODL. This term originated from a misspelled word “hold” and has become a mantra for long-term Bitcoin investors. The idea is simple: buy Bitcoin and hold onto it for several years, regardless of market volatility. This strategy is based on the belief that despite short-term market fluctuations, the value of Bitcoin will increase in the long run.

  • Pros: Low effort and time commitment, potential for high long-term returns
  • Cons: Exposure to market volatility, opportunity cost of not trading

2.Day trading

For those who love the thrill of the game, day trading could be your calling. This involves buying and selling Bitcoin within the same day to capitalize on short-term price movements. It’s not for the faint-hearted and requires a deep understanding of market trends.

  • Pros: Potential for quick profits, more control over your investments
  • Cons: Exposure to market volatility, the opportunity cost of not trading

3.Swing trading

Swing trading is like the middle child between HODLing and day trading. Instead of holding for years or trading within a day, swing traders hold their assets for days or weeks to capitalize on expected upward or downward market shifts.

  • Pros: Less time-consuming than day trading, potential for significant profits
  • Cons: Requires a good understanding of market trends, risk of holding through a downturn

4.Dollar-Cost Averaging (DCA)

The »least stressful« strategy out there, DCA is a strategy where you invest a fixed amount of money into Bitcoin at regular intervals, regardless of its price. This approach minimizes the impact of volatility and reduces the risk of investing a large amount at the wrong time.

  • Pros: Lowers the impact of volatility, simple and automated
  • Cons: Lower potential returns compared to active trading, requires a disciplined approach

Regulations and macro factors

Let’s establish why you should even care about regulations and macro factors. In a nutshell, these elements can significantly impact the value, adoption, and long-term viability of Bitcoin. Understanding them can provide you with a strategic edge in your investment journey. Regulations can be both a boon and a bane for Bitcoin. On one hand, they bring legitimacy and attract institutional investors. Stringent regulations can stifle innovation and limit accessibility.

Also, macroeconomic factors like inflation rates, geopolitical tensions, and economic cycles can indirectly influence Bitcoin’s value. For example, Bitcoin is often touted as “digital gold,” serving as a hedge against inflation. When fiat currencies lose value, Bitcoin often shines. Bitcoin’s value can also be influenced by economic cycles. For example, during a recession, people might flock to alternative assets like Bitcoin.

So, how much should I invest in Bitcoin?

Before we dive into the specifics, let’s establish the golden rule of investing in Bitcoin or any other asset: Only invest what you can afford to lose. This is not just a catchy phrase; it’s a principle that could save you from financial ruin. Your risk tolerance will largely dictate how much you should invest in Bitcoin. Here’s a general guideline:

  • Conservative investor

If you’re new to the world of investing or have a low tolerance for risk, consider allocating just 1-5% of your total investment portfolio to Bitcoin. This way, even if the market takes a nosedive, your financial health won’t be severely impacted.

  • Moderate investor

If you have some experience in the investment realm and are comfortable taking on a moderate level of risk, allocating 5-15% of your portfolio to Bitcoin could be a good fit. This offers a balance between risk and potential reward.

  • Aggressive investor

For those who live and breathe crypto and are comfortable with high risk, a 15-30% allocation could be suitable. However, tread carefully. The higher the risk, the higher the potential for both gains and losses.

If you’re unsure about timing the market, consider the Dollar-Cost Averaging (DCA) strategy. This involves buying a fixed dollar amount of Bitcoin at regular intervals, regardless of its price. For example, you could invest $100 every month.

If you’re into active trading, a good rule of thumb is to never risk more than 1% of your total trading capital on a single trade. So, if you have $10,000 allocated for trading Bitcoin, don’t put more than $100 into a single trade.

Who should avoid investing in Bitcoin

like a siren’s call, Bitcoin’s allure isn’t for everyone. Here’s who should think twice before jumping in:

  1. The Risk-Averse Investor: If the thought of losing 10% of your investment overnight gives you palpitations, Bitcoin might not be your cup of tea. The crypto market is notoriously volatile, with price swings of 20-30% in a single day not being uncommon. You fall into that category if:
  • You prefer stable, low-risk investments like bonds or index funds.
  • You’re nearing retirement and can’t afford significant financial setbacks.
  1. The FOMO-driven Individual: Fear of Missing Out (FOMO) is a terrible reason to invest in anything, especially something as risky as Bitcoin. You fall into that category if:
  • You’re only interested because everyone else is doing it.
  • You have a history of jumping on investment bandwagons, only to jump off when things get tough.
  1. The Financially Strapped: If you’re struggling to pay your bills or have high-interest debt, your focus should be on improving your immediate financial situation, not speculating on Bitcoin. You fall into that category if:
  • You have credit card debt with high interest rates.
  • You don’t have an emergency fund.
  1. The Ill-Informed: Bitcoin is a complex asset that requires a decent understanding of blockchain technology, market trends, and even geopolitics. Investing without understanding these factors is like sailing without a compass. You fall into that category if:
  • You think Bitcoin and blockchain are the same thing.
  • Your primary news source about Bitcoin is social media hype.
  1. The Short-Term Speculator: If you’re looking to make a quick buck and have no interest in understanding the asset, you’re essentially gambling. You fall into that category if:
  • You’re looking for a “get rich quick” scheme.
  • You have no long-term investment strategy.

Bitcoin is an exciting and revolutionary asset, but it’s not a one-size-fits-all investment. If you find yourself identifying with any of the categories above, it might be best to steer clear or at least take the time to address the issues before diving in.

Consider hiring a financial advisor (a real one)

The crypto landscape is often compared to the Wild West—untamed, full of opportunities, but also rife with pitfalls. While the decentralized nature of Bitcoin offers unprecedented financial freedom, it also comes with its own set of complexities and risks. This is where a financial advisor can come in handy. A financial advisor isn’t just someone who tells you where to put your money. They’re more like a financial therapist who can help you align your investments with your life goals.

Now, you might be thinking, “I’ve got this, why do I need an advisor?” Well, even the most seasoned gunslingers could use a trusty sidekick. Whether you’re new to the investment game, managing a sizable portfolio, or simply don’t have the time to keep up with the rapid twists and turns of the crypto market, a financial advisor can be a game-changer. They offer emotional discipline, preventing FOMO or panic selling, and can help diversify your portfolio to hedge against crypto’s notorious volatility. So, before you saddle up and ride solo into the Bitcoin sunset, consider hiring a financial advisor. It might just be the best investment you make in your crypto journey.


Remember, the crypto world is not a one-size-fits-all game. Your investment should be as unique as your financial goals and risk tolerance. Whether you’re a conservative investor dipping your toes in the water with a 1-5% portfolio allocation, or a high-stakes player going all-in with up to 30%, the key is to be informed, disciplined, and—above all—prepared for the rollercoaster that is the Bitcoin market. Investing in Bitcoin is not just about buying low and selling high; it’s a long-term commitment that requires continuous learning and adaptation. So, keep your eyes peeled, your mind open, and your portfolio diversified. And if you’re still unsure, don’t hesitate to seek professional advice. And remember – a wise investor is an informed investor.

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