Should I buy Bitcoin in 2023?

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While the crypto world has found itself in a long and merciless bear market, the tides seem to have started changing again, and a question started popping into our minds again: Should I buy Bitcoin in 2023? Well, the answer isn’t a straightforward one, but this guide will help you make your own decision with some confidence.

From its inception in 2009, Bitcoin (BTC) has morphed from an underground curiosity to a mainstream juggernaut. While notorious for its volatility, it has demonstrated a trend of rebounding from significant price corrections. And that is (quite literally) a million-dollar question: Is 2023 good year to invest in Bitcoin?

Disclaimer: This is not financial advice. It’s essential to remember that while the crypto market offers immense opportunities, it also comes with its fair share of risks. Always do your research, consult with financial advisors, and make informed decisions.

What kind of investment is Bitcoin?

When we say Bitcoin is a cryptocurrency, we’re referring to its nature as a digital or virtual currency that uses cryptography (complex codes and algorithms) for security. As a result, it is decentralized and it has no physical form, but exists on a blockchain. Its unique properties represent a shift from traditional forms of currency and payment systems and it’s also a unique form of investment:

Digital form: Stocks represent a piece of a company. Real estate denotes physical property. Gold is a tangible precious metal. These assets have a physical presence or representation. Bitcoin is purely digital, without any physical form. It represents ownership recorded on a decentralized ledger, the blockchain.

Volatility: Assets like bonds and blue-chip stocks are often seen as “safe havens” with lower volatility. While they might offer stable returns, they rarely provide skyrocketing gains in short periods. On the other had Bitcoin is notorious for its price swings and can exhibit substantial volatility within short timeframes. This means the potential for high rewards but with a side of heightened risk.

»Digital gold«: While real gold has historically been seen as a hedge against inflation, Bitcoin’s capped supply (only 21 million will ever exist) positions it as a potential hedge against inflationary pressures and therefore got its nickname »digital gold«.

Low entry barrier: Buying real estate or art usually requires significant capital. Even investing in certain funds might have minimum buy-ins. On the other hand, divisibility is one of Bitcoin’s democratizing features. You don’t need to buy a whole Bitcoin; you can start with a fraction, making it accessible for all investment appetites.

What influences Bitcoin price?

I’m sure you were captivated by astronomical Bitcoin price growths and equally impressed by less-glorious astronomical price drops. So what fuels Bitcoin price fluctuations?

1.Supply and demand

At its core, Bitcoin’s price is a classic tale of supply and demand. But, as with all great tales, there’s more than meets the eye. Bitcoin’s supply is capped at 21 million coins, meaning that only 21 million Bitcoins will ever exist. Satoshi Nakamoto, Bitcoin’s mysterious creator, designed it this way to counteract inflation. As of now, over 19 million Bitcoins have been mined, leaving less than 2 million yet to enter circulation (which will happen around 2140). This limited supply creates a scarcity effect. As more people become aware of Bitcoin and its potential benefits, the demand increases. However, with a fixed supply, this rising demand can lead to price surges.

The demand side of the equation is influenced by a myriad of factors:

  • Public perception: News about Bitcoin, be it regulatory changes, technological advancements, or mainstream adoption, can sway public sentiment, impacting demand.
  • Institutional interest: When big players like Tesla or MicroStrategy show interest in Bitcoin, it not only boosts its legitimacy but also drives up demand.

Imagine a grand ballroom, with Supply and Demand waltzing gracefully across the floor. When the music (= external factors) changes tempo, their dance adapts. If demand outpaces supply, the price of Bitcoin rises. Conversely, if demand dwindles while the supply remains constant, the price falls. This dance is continuous, influenced by global events, technological advancements, and market speculations.

2.Macro-Economic indicators

While supply and demand play a pivotal role, Bitcoin doesn’t exist in a vacuum. It’s influenced by the ebb and flow of global economic tides:

  • Inflation rates: When traditional currencies face high inflation rates, the purchasing power of the people holding that currency decreases. This can lead individuals to seek alternative assets, like gold or, in our digital age, Bitcoin. As a decentralized currency, Bitcoin offers a hedge against inflation, making it an attractive option during economic downturns.
  • Economic policies: Central banks around the world have the power to influence their nation’s economic health through policies. Quantitative easing, for instance, where a central bank injects money into the economy, can lead to inflation. In such scenarios, Bitcoin, with its capped supply, becomes an appealing store of value.
  • Geopolitical events: Trade wars, sanctions, and other geopolitical events can shake confidence in traditional currencies and financial systems. During such times, Bitcoin can act as a “safe haven” asset, much like gold, leading to increased demand and, consequently, a rise in its price.

3.Bitcoin halving, the ultimate Bitcoin price indicator?

You might have heard about a mythical creature that comes around every few years and drives Bitcoin price up. Let’s clarify what Bitcoin halving really means. Every 210,000 blocks, or approximately every 4 years, the reward that miners receive for adding new blocks to the Bitcoin blockchain is cut in half. This mechanism ensures that Bitcoin’s total supply will never exceed 21 million coins, preserving its scarcity. At the start of Bitcoin in 2009, miners were rewarded with a whopping 50 Bitcoins for every block. Fast forward to today, and post multiple halvings, that reward has dwindled, making each Bitcoin even more precious.

Historically, each halving has been a spectacle, often leading to significant price movements. But why?

  • Supply shrinkage: With each halving, the rate at which new Bitcoins enter circulation decreases. This reduced supply, combined with a steady or increasing demand, can lead to upward pressure on the price.
  • Speculation:The crypto community buzzes with anticipation in the months leading up to a halving. This hype, fueled by past price surges post-halving, often attracts new investors hoping to ride the next big wave, further driving demand.
  • Bitcoin miner dynamics: Post-halving, some miners may find it unprofitable to continue their operations, leading to a temporary decrease in Bitcoin’s hash rate. While the network adjusts difficulty to ensure block times remain consistent, these shifts can influence market sentiment and price.

What does history say about halving influencing the Bitcoin price?

  • 2012 halving: The first halving saw Bitcoin’s price skyrocket from around $12 to over $1,000 within a year.
  • 2016 halving: Bitcoin’s price surged from approximately $650 to a then all-time high of nearly $20,000 by the end of 2017.
  • 2020 halving: While the immediate aftermath was more subdued, Bitcoin eventually soared to new heights, touching $60,000 in early 2021.

4.Technological developments on Bitcoin

Bitcoin, at its heart, is a technological marvel. And like all tech, it’s ever-evolving. But how do these innovations influence its price? Remember the buzz around the Lightning Network? As a second-layer solution, it promises faster transactions at lower fees. Developments like these can boost Bitcoin’s usability, driving adoption and, in turn, its price. Same goes for security updates, with every technological advancement aimed at bolstering Bitcoin’s security, trust in the coin strengthens, potentially pushing its price upwards. The last but not least, when tech giants start integrating Bitcoin (think of payment gateways or e-commerce platforms like Amazon or E-bay), it’s a nod to its growing acceptance. Such integrations can lead to increased demand, nudging the price needle.


In the grand game of crypto, regulatory bodies are the chess masters, making moves that can send ripples across the board, whether we like it or not. Given that the whole crypto world is a relatively new concept, not everyone treats it favorably. In terms of countries and regulatory bodies, quite the opposite. When a country gives Bitcoin the thumbs up (like El Salvador recognizing it as a legal payment method), it’s akin to a confidence boost. Such positive regulatory news can lead to increased adoption and investment, driving up the price. Conversely, when regulatory news spells doom (think bans or stringent restrictions), it can trigger panic selling, leading to price dips. Remember the tremors felt when China clamped down on crypto exchanges?

It’s not just the hard news that matters. Sentiments, rumors, and potential regulatory changes can sway investor emotions. A mere whisper or a tweet of a country considering a crypto ban can lead to price fluctuations, even if the ban never materializes.

6.Media influence

In the digital age, information is power. And who wields this power? The media. But how exactly does it shape Bitcoin’s price narrative? Remember when Bitcoin breached the $60,000 mark and headlines screamed “Bitcoin Mania!”? Such euphoric media coverage can amplify public interest, driving up demand and, consequently, the price. On the flip side, negative press – be it about security breaches, regulatory crackdowns, or environmental concerns – can spread fear. This is known as FUD (Fear, Uncertainty, Doubt) and can lead to panic selling, causing price drops.

In the age of influencers, for the better or worse, internet celebrities can also drive Bitcoin prices up or down. When tech moguls or celebrities tweet or comment about Bitcoin (looking at you, Elon Musk), the market listens. A single tweet can send prices soaring or plummeting, showcasing the immense power of influential voices.

7.Market manipulation

Despite its promises of decentralization and democratization, the crypto market, with its relative nascence, can sometimes be a puppet show with a few pulling the strings. But who are these puppeteers, and how do they move the market?

  • Bitcoin whales: In the crypto ocean, ‘whales’ (entities with large amounts of Bitcoin) can make waves. A massive buy or sell order can influence prices, and sometimes, these moves are strategic, aiming to trigger reactions from regular traders. This can trigger some limit orders, drawing market even further in the direction that whales started.
  • Pump and dump schemes: Groups might artificially inflate (pump) the price through coordinated buying and positive promotion, only to cash out (dump) at the peak, leaving unsuspecting investors at a loss.
  • Wash trading: Here, an entity might buy and sell to themselves to give an illusion of high market activity. This faux volume can mislead investors about the asset’s popularity and liquidity.

Bitcoin price history

Ever sat back and marveled at the meteoric rise of Bitcoin while looking at a chart, asking yourself, » What if«? From its humble beginnings to its headline-grabbing peaks, Bitcoin’s journey is nothing short of legendary. Let’s have a look at the history of Bitcoin price movement:

  1. Bitcoin inception (2009 – 2010)

In 2009, the world was introduced to Bitcoin by the mysterious Satoshi Nakamoto. For a while, it was a tech novelty, with no market price since it wasn’t traded. The first recorded price came in 2010 when Bitcoin was valued at a fraction of a penny. Imagine grabbing thousands for just a dollar.

  1. First surge (2011 – 2014)

By February 2011, Bitcoin achieved parity with the US dollar, marking a significant milestone. Can you imagine Bitcoin at 1 dollar today? This era was marked by Mt. Gox. Once the largest Bitcoin exchange, Mt. Gox played a pivotal role in Bitcoin’s early price discovery. However, its eventual hack and collapse in 2014 sent shockwaves through the community, causing prices to plummet.

  1. Rise and fall, and rise (2015 – 2017)

Post the Mt. Gox debacle, Bitcoin spent much of 2015 recovering, hovering around the $200-$500 range. 2017 was a landmark year. Fueled by growing mainstream acceptance and ICO (Initial Coin Offering) mania, Bitcoin soared, touching an astounding $20,000 by year’s end.

  1. Bitcoin too big to be ignored  (2021 – present)

Fueled by institutional interest, economic factors, and the growing DeFi movement, Bitcoin reached dizzying heights, touching $60,000 in early 2021. While 2022 brought a crypto bear market, catalyzed by the colapses of LUNA and FTX, Bitcoin has found its price range around 30.000 USD in most of 2023. While the future is unwritten, Bitcoin’s resilience and adaptability suggest a promising journey ahead, with many more chapters to be added to its storied history. Especially since the next Bitcoin halving is just around the corner.

Why 2023 might be a good year to invest in Bitcoin

We are in a crypto bear market

That means prices are low. Just like the stock market, the crypto market has its highs and lows, and right now, we’re experiencing a trough. But remember, after every night, there’s a dawn. The current low prices are not a reflection of Bitcoin’s potential but rather a golden opportunity for new investors to enter the market and for seasoned investors to increase their holdings.

Promises of lucrative returns

Historical data has shown that Bitcoin has a knack for bouncing back, and when it does, it often reaches new heights. The crypto market is maturing, and with increased institutional interest, technological advancements, and global adoption, the potential for an upswing is not just hopeful thinking but a calculated prediction. Those who invest now, while the prices are low, stand to reap potentially lucrative returns.

The regret of missing out

We’ve all heard the stories of early Bitcoin adopters who, for various reasons, missed out on capitalizing on their investments. Whether they sold too early, lost their private keys, or simply underestimated Bitcoin’s potential, their stories serve as a cautionary tale. The feeling of regret can be overwhelming, especially when you realize that you had a chance to be part of something revolutionary. As the saying goes, “Opportunities don’t happen. You create them.”

Who should avoid investing in Bitcoin in 2023

As we navigate the crypto waters in 2023, many are tempted to dive headfirst into the Bitcoin pool. However, it’s not a swim meant for everyone. Let’s explore who might want to stay on the shore this year.

1.The Risk-Averse Investor: Bitcoin is not everyone’s cup of tea

Cryptocurrencies, with Bitcoin at the helm, are known for their volatility. If the thought of your investment swinging by double-digit percentages in a single day gives you sleepless nights, Bitcoin might not be for you. Traditional investors accustomed to the relatively stable world of bonds or blue-chip stocks might find the wild west of crypto a bit too wild for their taste.

2.Those Without a Clear Strategy

Jumping into the Bitcoin bandwagon without a clear investment strategy is akin to sailing without a compass—you might find yourself lost in the vast crypto ocean. If you’re not equipped with a well-thought-out plan, including entry and exit points, it’s best to avoid these turbulent waters.

3.The Impatient Investor: Rome Wasn’t Built in a Day

The crypto world is filled with tales of overnight millionaires, but for every success story, there are countless tales of losses. Bitcoin, like any investment, requires patience. If you’re looking for quick returns and lack the patience to weather the storms, Bitcoin might not be your best bet.

4.Those Unwilling to Learn

The world of Bitcoin is complex. From understanding blockchain technology to keeping up with regulatory changes, there’s a steep learning curve. If you’re not willing to invest time in understanding the intricacies, it’s best to steer clear.



As we stand hopeful in a crypto bear market at the crossroads of 2023, the Bitcoin conundrum remains as tantalizing as ever. Let’s forget about the green and red candles for a bit and remind ourselves that the world of Bitcoin is not just about numbers and charts; it’s a reflection of a global shift towards decentralized finance. Whether you choose to invest in Bitcoin this year hinges on your risk appetite, financial goals, and belief in the technology’s transformative power. Always arm yourself with knowledge, consult with trusted financial advisors, and remember: in the crypto realm, fortune favors the informed. Dive in with eyes wide open, and may your crypto journey in 2023 be both enlightening and prosperous. Know your strengths, understand your limitations, and tread wisely. Good luck!


Is 2023 a good year to buy Bitcoin?

2023 has seen a confluence of technological advancements, regulatory clarity, and increased institutional interest in Bitcoin. These factors, combined with the currency’s historical performance (halving) and global adoption trends, make 2023 a year of particular interest for potential investors.

What are the risks associated with buying Bitcoin in 2023?

Like any investment, buying Bitcoin comes with risks. These include market volatility, regulatory changes, technological vulnerabilities, and the potential for loss if private keys are mishandled. It’s essential to stay informed and take precautions.

Are there any regulatory concerns to be aware of in 2023?

Regulations around Bitcoin and cryptocurrencies, in general, are evolving. Different countries have varying stances, ranging from full acceptance to stringent restrictions. It’s crucial to be aware of the regulatory environment in your jurisdiction before investing.

How can I safely store my Bitcoin if I decide to invest?

There are multiple ways to store Bitcoin, including hardware wallets, paper wallets, and secure digital wallets. Every crypto exchange provides you with a crypto wallet automatically. Each method has its pros and cons, so research and choose the one that aligns with your security needs and comfort level.

How do I start investing in Bitcoin in 2023?

To invest in Bitcoin, you’ll need to choose a reputable cryptocurrency exchange, create an account, and buy Bitcoin using fiat currency. Ensure that the exchange you select complies with the regulations of your country and offers adequate security measures.

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